Cherrypik | FMCG trading and distribution company dedicated to servicing the Middle East and Africa (MEA)
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The key to opportunities

…provide our suppliers / partners with extensive know-how in the distribution to the Foodservice channel by promoting sales growth, managing key accounts and supply chain…

Cherrypik was established in 2012 in UAE.


Cherrypik is an FMCG trading and distribution company dedicated to servicing the Middle East and Africa (MEA). Through its trading business Cherrypik adopted a new growth strategy by focusing on launching and operating dedicated Foodservice distribution companies in the region.

Cherrypik focuses on markets


with a rising middle-class, stable economies, strong development in business and leisure tourism and a growing Foodservice Industry. Cherrypik creates value to these markets with its vast experience and knowledge in the Foodservice distribution industry.

Cherrypik built a strong network


and strong relationship with distributors across Middle East and Africa. With its latest move to launch dedicated Foodservice distribution companies, Cherrypik recently launched “HORECA Kenya Ltd” in Kenya in partnership with “Alpha Fine Foods” and will soon be commencing in new markets in MEA region.



The Cherrypik team has highly qualified to launch and manage brands with years of experience in sales, marketing, hospitality and supply chain.

Strong familiarity of the Middle East and African markets with in-depth insights of both the customer and the consumer is what makes Cherrypik a great candidate to partner with brands and suppliers wishing to grow their existing business and / or launch in new markets in Middle East and Africa.

Managing Partner

Malek Inja

Malek Inja is an accomplished Business Development and Marketing professional with 23 years of experience.

Business Development Manager

Ziad Holaihel

Ziad has a large experiencence in developing products in new markets.

Supplier Relations Supervisor

Rami Doumani

In August 2015, Rami Doumani joined Cherrypik and is responsible for Suppliers relationship and Marketing.